NRF 2021
JACOB K. JAVITS CONVENTION CENTER | NYC | JANUARY 16-18 | #NRF2022
A note about coronavirus (COVID-19)
We know the COVID-19 situation is evolving quickly. We’re as concerned as you are about keeping our staff and our community safe, and we’re tracking the situation closely with the guidance of public health experts. While our events are many months away, we are prepared to take whatever steps are necessary to protect our members, attendees, staff and associates. We won’t hold a show if it’s not safe, and we will refund you if the show is cancelled. You can track the status of events here and access NRF’s COVID-19 resources here.
Fashion represents 20% of worldwide e-commerce. But fails at answering the basic needs of shopper to project into what they are byuing online. In term of fitting or styling.
Whoever the shopper behind the screen, brands will display the same model wearing the same look. Usually skinny and tall model for women, and muscular and tall for men. The likelihood that shoppers identify in the models is super low.
Actually the current experience is great for inspiring shoppers, but poor at helping them project into what they are buying.
At Veesual we break the constraint to display the same content to everyone. Shoppers can choose a model they identify with, and style any outfit they like on that specific model. Brands can offer a new way of navigating on their e-com website. Answering their shoppers' expectations to better project into what they are buying.
And increase their performance: +60% in add-to-cart rate +40% in conversion +20% inn unit per transaction.
Maxime Patte - CEO - maxime@veesual.ai
Célia Bugniot - COO - celia@veesual.ai
Damien Meurisse - CTO - damien@veesual.ai